We use cookies on our website. Cookies are files with a small amount of data that are sent to your browser by our website or the website of a third-party provider and stored on your device. The other tracking technologies we use, such as tags, serve to collect and track data as well as the functionality, analysis and marketing of our website.
After you give your consent on our website, the information stored in the cookies is sent to our website or the third-party website to which the cookie belongs. This helps us to optimize and display our website according to your preferences. Basically, we distinguish between four different cookie categories:
- Essential cookies - Functional cookies - Analytics cookies - Marketing cookies
These cookies enable us to perform basic functions and are necessary for the proper functioning of our website. The legal basis for the use of essential cookies on our website is in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in providing our website in a technically flawless manner. The use of essential cookies is possible and permissible without your prior consent.
You can also visit our website without accepting essential cookies. If you do not want your browser to be recognized the next time you visit, you can block the use of cookies in your browser settings. The respective procedure can be found in the operating instructions of your respective browser. If you block the use of cookies in your browser, the use of some areas of our website may be restricted.
In addition, we use the following cookies, which we only use if you have first given us your consent in accordance with Art. 6 para. 1 lit. a GDPR:
Functional cookies These cookies enable us to save information already entered on our website (e.g. language settings) in order to personalize and optimize the content and functionality of our website. If you do not allow these cookies, some of these functions will not work properly.
Analysis cookies These cookies enable us to count visits and page views so that we can measure the performance of our website, identify technical problems and find starting points for optimization. They help us to answer the following questions: which pages on our website are the most popular, which are the least used, how do users move around our website and what events (e.g. completing a purchase) do users trigger on our website? If you do not allow these cookies, we will not know when and which pages you visit on our website.
Marketing cookies These cookies may be set via our website by the advertising platforms we use. They allow us to collect information about the advertisements you have clicked on that brought you to our website and to show you personalized advertisements. They do not directly store personal data, but are based on a unique identification of your browser or device. If you do not allow these cookies, we will not be able to show you personalized advertisements.
Below you will find details of the individual cookies we use on our website:
Google Tag Manager
For reasons of transparency, we would like to point out that we use Google Tag Manager, the tag management system of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”), on our website to manage so-called tags via an interface and integrate them on our website. Tags are small tracking codes and associated code fragments that are used, among other things, to measure traffic and usage behavior, measure the impact of social media and advertising channels, set up targeting and run experiments on our website. Google Tag Manager itself does not store any cookies in your browser and does not collect any data. The data is collected by the individual tags of the various tracking tools, which are managed in Google Tag Manager and are described in this privacy policy. Please note that your data is usually transferred to a Google server in the United States of America, outside the EEA. To protect your data, we have accepted Google's “Data Processing Terms”, in which Google also undertakes to act in accordance with European data protection regulations with regard to your data. We would like to point out that in a third country, such as the United States of America, no suitable data protection guarantees and no adequate level of data protection can be guaranteed.
NOTE: The European data protection regulations are, depending on their applicability, a) the EU General Data Protection Regulation (EU-GDPR), b) the UK General Data Protection Regulation (UK-GDPR), or c) the Swiss Data Protection Act. You can find Google's “Data Processing Terms” at the following link: https:// business.safety.google/adsprocessorterms/. You can find more information about the “Data Processing Terms” in Google Tag Manager at the following link: : https://support.google.com/tagmanager/answer/7207086. You can find more information about data security in Google Tag Manager at the following link: https://support.google.com/tagmanager/answer/9323295. You can find Google's privacy policy at the following link: https:// policies.google.com/privacy.
Google Analytics
On our website we use Google Analytics 4 (hereinafter referred to as “Google Analytics”), a web analytics service provided by Google, to analyze the behavior of users on our website and subsequently optimize our website and advertising measures.
NOTE: Google Analytics 4 will completely replace Universal Analytics from July 1, 2023. You can find more information about Google Analytics 4, the next generation of Google Analytics, at the following link: https://support.google.com/analytics/answer/11583528. When you interact with our website, the following data, among others, is recorded in Google Analytics: URL of the pages you visit on our website Information about information about information about information about information about information about information about information about information about) Your device used (e.g. model, category) Your browser used (e.g. name) Your operating system used (e.g. name, version) The time of your page view and access duration on our website Your user behavior (e.g. navigation behavior, click behavior) Your approximate location (e.g. country, city)
your screen resolution your conversion events (e.g. purchase transactions, newsletter registrations, contact requests) your visitor source (e.g. the website or advertisement from which you landed on our website
Please note that IP addresses are always transmitted with every HTTP request (e.g. when data is sent from your browser to a third-party provider, such as Google) and we have no knowledge of the use of the IP address by third-party providers. The collection of IP addresses can be completely blocked in certain browsers such as Safari from Apple (“iCloud Private Relay”) and Firefox from Mozilla (“Firefox Private Network”).
NOTE: In Google Analytics, we collect detailed location and device data. You can find more information on which location and device data is collected under the following link: https:// support.google.com/analytics/answer/12002752. IP addresses are neither logged nor stored in Google Analytics. You can find more information on the use of IP addresses at the following link: https:// support.google.com/analytics/answer/12017362.
Furthermore, we use Google Signals as an extension of Google Analytics, which makes it possible to merge the session data of users who are logged into their Google account and have activated “personalized advertising” across multiple devices in order to enable cross-device reports, cross-device remarketing and the export of cross-device conversion events to Google Ads.
NOTE: You can prevent the use of Google signals by making the appropriate settings under the following link: https://adssettings.google.com/. You can find more information about Google signals at the following link: https:// support.google.com/analytics/answer/9445345. Google Analytics stores its own cookies with the names _ga, to distinguish individual users and their sessions and events on our website, and _ga_, to determine the session status, in the domain of our website (so-called first-party cookies) in your browser.
NOTE: The _ga cookie contains the prefix GA, followed by a version number, a randomly generated ID (client ID) and a UNIX timestamp. This cookie is stored in your browser for a period of two years since your last visit to our website. The _ga_ cookie contains the prefix GS, followed by a version number, a UNIX timestamp (start of the session), a version number, a UNIX timestamp (last recorded event, e.g. page view) and a randomly generated ID. This cookie is stored in your browser for a period of 2 years since your last visit to our website. However, the duration of the cookies depends on the browser used, as, for example, Apple's own cookies in Safari, which are set by third-party providers such as Google Analytics, expire after 7 days. This means that after the cookie expires, users in Safari are no longer recognized in Google Analytics and are counted as new users. You can find more information about the ITP (“Intelligent Tracking Prevention”) 2.1 update in Safari at the following link: https://webkit.org/blog/8613/intelligent-tracking-prevention-2-1/. You can find more information about the cookies used in Google Analytics at the following link: : https://support.google.com/analytics/answer/11397207. We also use the User ID function of Google Analytics by assigning our own IDs to individual users who are logged in to our website in order to combine and analyze their behavior across different sessions and on multiple devices to create an overall picture.
NOTE: You can find more information about the user ID function at the following link: https:// support.google.com/analytics/answer/9213390. The data we collect at user and result level, which is linked to cookies, user identifiers such as user IDs and advertising IDs, such as Google Ads cookies, AAIDs (Android Advertising ID) from Android or IDFAs (Identifier for Advertisers) from Apple, is automatically deleted after 14 months. The retention period of the user ID is reset to 14 months for each new event (e.g. page view) of this user on our website. Standard summarized Google Analytics reports are not affected by this.
NOTE: User-related data such as age, gender and interests are deleted by default if the respective user has been inactive for 2 months. The collection of this data is already blocked by default in certain browsers such as Safari from Apple (“Intelligent Tracking Prevention”) and Firefox from Mozilla (“Enhanced Tracking Protection”). You can find more information on data retention at the following link: https:// support.google.com/analytics/answer/7667196. In Google Analytics 4, all data from devices located in the EU (based on the geographical location according to the IP address) is collected via EU domains and servers before the traffic is forwarded to Analytics servers for processing. Please note that your data is usually transferred to and stored on a Google server in the United States of America, outside the EEA. To protect your data, we have accepted Google's “Data Processing Terms”, in which Google also undertakes to act in accordance with European data protection regulations with regard to your data. We would like to point out that in a third country, such as the United States of America, no suitable data protection guarantees and no adequate level of data protection can be guaranteed.
NOTE: You can find more information on data collection via EU domains and servers (“regional data collection”) at the following links: https://support.google.com/analytics/ answer/12017362 and https://support.google.com/analytics/answer/11598602. You can find Google's “Data Processing Terms” at the following link: https:// business.safety.google/adsprocessorterms/. You can find more information on the “data processing conditions” in Google Analytics at the following link: : https://support.google.com/analytics/answer/3379636.
Google Ads
This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our website and advertising measures. The legal basis for the use of Google Analytics on our website is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly.
NOTE: In addition, you can prevent the use by Google Analytics by downloading and installing the available browser add-on from Google to deactivate Google Analytics at the following link: https://support.google.com/analytics/answer/ 181881. You can find Google's privacy policy at the following link: https:// policies.google.com/privacy. On our website we use the so-called website conversion tracking of Google Ads, the advertising platform of Google, to analyze the behavior of users who land on our website via our advertising within the Google advertising network and subsequently to optimize our website and advertising measures.
NOTE: The Google advertising network consists of the Google search network and Google display network (e.g. YouTube, Blogger, Gmail). You can find more information about the Google advertising network at the following link: https://support.google.com/google-ads/ answer/1752334. We use the “conversion linker” of Google Ads on our website in order to display conversion events (e.g. purchases) in Google Ads. Conclusion of purchase) in Google Ads more effectively by storing Google Ads' own cookies with the names _gcl_au, to distinguish individual users and their sessions and events on our website, and _gcl_aw, to optimize the accuracy of website conversion tracking, in the domain of our website in your browser, instead of in third-party cookies (eng. “Third-party cookies”).
NOTE: The _gcl_au cookie contains a version number followed by a randomly generated ID and a UNIX timestamp. This cookie is stored in your browser for a period of 90 days.
The _gcl_aw cookie contains the prefix GCL, followed by a UNIX timestamp and campaign information in the format of the GCLID value (“Google Click Identifier”), which is passed as a gclid parameter to the URL on our website when you click on our advertisements within the Google advertising network. This cookie is stored in your browser for a period of 90 days since your last visit to our website. You can find more information about the cookies used in Google Ads at the following link: https://business.safety.google/adscookies/. If you interact with our advertising within the Google advertising network, we only learn about the overall behavior of all users and do not collect any personal data in the process. The following data is collected in Google Ads: URL of the pages visited on our website Information about the demographic characteristics (e.g. age, gender, parental status) Information about the category of devices used (e.g. computer, mobile device) Information about the target languages (e.g. German, English) Information about the approximate locations (e.g. country, city) Information about the conversion events (e.g. Purchase transactions, newsletter registrations, contact inquiries), including conversion event data (e.g. conversion value, conversion currency)
Please note that IP addresses are always transferred with every HTTP request (e.g. when data is sent from your browser to a third-party provider such as Google) and we have no knowledge of the use of the IP address by third-party providers. The collection of IP addresses can be completely blocked in certain browsers such as Safari from Apple (“iCloud Private Relay”) and Firefox from Mozilla (“Firefox Private Network”).
NOTE: conversion event data is used to create performance reports for campaigns in Google Ads. For more information on how Google uses the conversion data collected via our website, please see the following link: https://support.google.com/google- ads/answer/93148. You can find more information on the target group reports in Google Ads at the following link: https://support.google.com/google-ads/answer/1012034. Please note that your data is usually transferred to a Google server in the United States of America, outside the EEA, and stored there. To protect your data, we have accepted Google's “Data Processing Terms”, in which Google also undertakes to act in accordance with European data protection regulations with regard to your data.
We would like to point out that in a third country, such as the United States of America, no suitable data protection guarantees and no adequate level of data protection can be guaranteed.
NOTE: You can find Google's “Data Processing Terms” at the following link: https:// business.safety.google/adsprocessorterms/. This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our website and advertising measures. The legal basis for the use of website conversion tracking by Google Ads on our website is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly.
NOTE: You can find Google's privacy policy at the following link: https:// policies.google.com/privacy. Google Remarketing On our website, we use the retargeting function of Google Ads by creating remarketing lists based on the behavior of users who have interacted with our website, our YouTube channel or our advertising in order to display personalized advertising to these users within the Google advertising network.
NOTE: For the creation of remarketing lists, we use rules such as a) users who have visited a page on our website but have not visited any other page, b) users who have visited a page on our website but have also visited another page, or c) users who have visited a page on our website in certain time periods; in relation to our YouTube channel, we use rules such as a) users who have watched one of our videos on our channel, b) users who have subscribed to our channel, or c) users who have positively rated a video on our channel. You can find more information about the rules at the following links: https://support.google.com/google-ads/answer/ 6297549 and https://support.google.com/google-ads/answer/2545661. In addition, the remarketing list must consist of at least 1,000 users (for the Google search network or YouTube) and at least 100 users (for the Google display network) before personalized advertising can be shown to these users in order to protect the privacy of individual users. You can find more information on the minimum requirements for remarketing lists in Google Ads at the following link: https://support.google.com/google-ads/ answer/2472738.
Google Optimize
In addition, we also use the retargeting function of Google Analytics by creating remarketing target groups based on our user data in Google Analytics and releasing them for Google Ads in order to display personalized advertising to these users within the Google advertising network.
NOTE: To create remarketing target groups, we use any combination of events (e.g. users who have placed items in the shopping cart but have not completed a purchase), dimensions (e.g. users who have placed a certain ID of an item in the shopping cart) and/or metrics (e.g. users who have already placed a certain number of items in the shopping cart). Furthermore, by using Google Signals in Google Analytics, we can show these users personalized advertising across devices within the Google advertising network if they are logged into their Google account and have activated “personalized advertising”. The legal basis for the use of the retargeting function of Google Ads is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly.
NOTE: In addition, you can prevent the use of personalized advertising by Google Ads by making the appropriate settings under the following link: https://adssettings.google.com/. You can also deactivate cookies from third-party providers at the following link: https://thenai.org/opt-out/. You can find Google's privacy policy at the following link: https:// policies.google.com/privacy. You can find Google's terms of use at the following link: https:// policies.google.com/terms?hl=en. On our website, we use Google Optimize, Google's website optimization service, to optimize the content and functionality of our website by displaying new content and/or functions to a percentage of the users on our website and statistically evaluating the change in usage. Google Optimize stores its own cookies with the names _gaexp, to recognize participation in certain A/B or multivariate tests (incl. test variant), and _opt_expid, to recognize participation in certain redirect tests (incl. test variant), in the domain of our website in your browser.
Google Optimize also uses its own cookies, which are stored by Google Analytics in the domain of our website in your browser.
NOTE: The _gaexp cookie contains the prefix GAX, followed by a version number and hashed test information (e.g. the test ID and test variant ID) of all assigned A/B or multivariate tests. This cookie is stored in your browser for the duration of the tests, but for a maximum of 90 days. The _opt_expid cookie contains hashed test information (e.g. the test ID and test variant ID). This cookie is stored in your browser for a period of 10 seconds. You can find more information about the test types in Google Optimize at the following link: https://support.google.com/optimize/answer/7012154. You can find more information about the cookies used in Google Optimize at the following link: https://business.safety.google/adscookies/. In addition, we may use the targeting functions (e.g. Google Analytics target groups, Google Ads campaigns, device categories) in Google Optimize to determine which users are eligible for a test and when they are presented with test variants. Depending on the targeting, whether Google Ads accounts, campaigns, ad groups or keywords, Google Optimize stores a corresponding cookie named _opt_awcid (account), _opt_awmid (campaign), _opt_awgid (ad group) or _opt_awkid (keyword) in the domain of our website in your browser to maintain this targeting while a user interacts with our website. In addition, targeting can also be determined by a UTM campaign parameter predefined by us, in that Google Optimize stores its own cookie with the name _opt_utmc in the domain of our website in your browser.
NOTE: The _opt_awcid cookie contains the ID of the respective Google Ads account. This cookie is stored in your browser for a period of 24 hours. The _opt_awmid cookie contains the ID of the respective Google Ads account and campaign, which are separated by a colon. This cookie is stored in your browser for a period of 24 hours. The _opt_awgid cookie contains the ID of the respective Google Ads account, campaign and ad group, which are separated by a colon. This cookie is stored in your browser for a period of 24 hours.
The _opt_awkid cookie contains the ID of the respective Google Ads account, campaign, ad group and keyword, which are separated by a colon. This cookie is stored in your browser for a period of 24 hours. The _opt_utmc cookie contains the campaign name which is read via the UTM campaign parameter (utm_campaign) and stored in your browser. This cookie is stored in your browser for a period of 24 hours. You can find more information about the targeting rules in Google Optimize at the following link: https://support.google.com/optimize/answer/6283420. We only learn the overall behavior of all users in order to summarize and evaluate reports on the tests and the associated conversion events (e.g. purchase transactions). We do not collect any personal data in the process. Please note that your data is usually transferred to a Google server in the United States of America, outside the EEA, and stored there. To protect your data, we have accepted Google's “Data Processing Terms”, in which Google also undertakes to act in accordance with European data protection regulations with regard to your data. We would like to point out that in a third country, such as the United States of America, no suitable data protection guarantees and no adequate level of data protection can be guaranteed.
NOTE: You can find Google's “Data Processing Terms” at the following link: https:// business.safety.google/adsprocessorterms/. You can find more information on the “Data processing conditions” in Google Optimize at the following link: : https://support.google.com/optimize/answer/7351859. This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our website and advertising measures. The legal basis for the use of Google Optimize on our website is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly. NOTE: In addition, you can prevent the use of Google Optimize by downloading and installing the available browser add-on from Google to deactivate Google Analytics at the following link: https://support.google.com/analytics/answer/ 181881.
You can find Google's privacy policy at the following link: https:// policies.google.com/privacy. Microsoft Advertising On our website, we use so-called website conversion tracking, with the help of universal event tracking (UET) from Microsoft Advertising, the advertising platform of Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter referred to as “Microsoft”), to analyze the behavior of users who land on our website via our advertising within the Microsoft advertising network and subsequently to optimize our website and advertising measures.
NOTE: The Microsoft advertising network consists of the Microsoft search network and the Microsoft Audience Network. You can find more information about the Microsoft advertising network at the following link: https://help.ads.microsoft.com/apex/index/3/de/52031 and https:// help.ads.microsoft.com/#apex/ads/en/56906/0. The Microsoft search network includes Microsoft Bing, Yahoo, Ecosia, DuckDuckGo and AOL. You can find more information about the Microsoft search network at the following link: https://help.ads.microsoft.com/apex/index/3/de/50871. Microsoft Advertising's own cookies named _uetvid, to distinguish individual users on our website, _uetsid, to distinguish individual sessions on our website, and _uetmsclkid, to optimize the accuracy of website conversion tracking, are stored in the domain of our website in your browser.
NOTE: The _uetvid cookie contains a randomly generated ID. This cookie is stored in your browser for a period of 390 days since your last visit to our website. The _uetsid cookie contains a randomly generated ID. This cookie is stored in your browser for 24 hours since your last visit to our website. The _uetmsclkid cookie contains the prefix _uet, followed by campaign information in the format of the MSCLKID value (“Microsoft Click Identifier”), which is passed as an msclkid parameter to the URL on our website when you click on our advertisements within the Microsoft advertising network. This cookie is stored in your browser for a period of 90 days since your last visit to our website. You can find more information about the cookies used in Microsoft Advertising at the following link: https://help.ads.microsoft.com/apex/index/3/de/53056/.
If you interact with our advertising within the Microsoft advertising network, we only learn about the overall behavior of all users and do not collect any personal data in the process. The following data is collected in Microsoft Advertising: URL of the pages visited on our website Information about the demographic characteristics (e.g. age, gender, company, industry, area of activity) Information about the category of devices used (e.g. computer, mobile device) Information about the target languages (e.g. German, English) Information about the approximate locations (e.g. country, city) Information about the conversion events (e.g. Purchase transactions, newsletter registrations, contact inquiries), including conversion event data (e.g. conversion value, conversion currency)
Please note that IP addresses are always transferred with every HTTP request (e.g. when data is sent from your browser to a third-party provider, such as Microsoft) and we have no knowledge of the use of the IP address by third-party providers. The collection of IP addresses can be completely blocked in certain browsers such as Safari from Apple (“iCloud Private Relay”) and Firefox from Mozilla (“Firefox Private Network”).
NOTE: conversion event data is used to create performance reports for campaigns in Microsoft Advertising. You can find more information about the target group reports in Microsoft Advertising at the following link: https://docs.microsoft.com/de-at/advertising/guides/report-types. Please note that your data is usually transferred to a Microsoft server in the United States of America, outside the EEA, and stored there. We would like to point out that in a third country, such as the United States of America, no suitable data protection guarantees and no adequate level of data protection can be guaranteed. This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our website and advertising measures. The legal basis for the use of website conversion tracking by Microsoft Advertising on our website is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly.
Hotjar
The legal basis for the use of the retargeting function of TikTok Ads is your consent pursuant to Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly. NOTE: In addition, you can prevent the use of personalized advertising by TikTok Ads by making the appropriate settings under the following link : https://support.tiktok.com/de/account-and-privacy/personalized-ads-and- data/personalization-and-data. You can also deactivate cookies from third-party providers at the following link: https://thenai.org/opt-out/. You can find TikTok's privacy policy at the following link https://www.tiktok.com/ legal/privacy-policy-eea. The terms of use for Custom Audiences in TikTok can be found at the following link: https://ads.tiktok.com/i18n/official/policy/custom-audience-terms. On our website, we use Hotjar, a behavioral analysis service of Hotjar Limited, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta (hereinafter referred to as “Hotjar”), to statistically evaluate the behavior of users on our website with the help of heat maps and session recordings and subsequently to optimize our website. Hotjar's own cookies with the names _hjSessionUser_, to distinguish individual users and their sessions and events on our website, and _hjSession_, to recognize events within a session, are stored in the domain of our website in your browser.
NOTE: The _hjSessionUser_ cookie contains a randomly generated ID. This cookie is stored in your browser for a period of 365 days since your last visit to our website. The _hjSession_ cookie contains a randomly generated ID. This cookie is stored in your browser for a period of 30 minutes since your last visit to our website. You can find more information about the cookies used in Hotjar at the following link: https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar- Tracking code. When you interact with our website, the following data, among others, is recorded in Hotjar URL of the pages you visit on our website Information about information about information about information about information about information about information about information about the IP address of your Internet service provider (anonymized) your device used (e.g. model, version, category) your browser used (e.g. name, version, language) your operating system used (e.g. name, version) the time of your page view and access duration on our website your user behaviour (e.g. click behaviour, mouse movements, etc.) the time of your page view and access duration on our website your user behaviour (e.g. click behaviour, mouse movements, etc.). your click behavior, mouse movements, keystrokes) your approximate location (country only) your screen resolution your visitor source (e.g. the website from which you landed on our website)
Please note that IP addresses are always transmitted with every HTTP request (e.g. when data is sent from your browser to a third-party provider, such as Hotjar) and we have no knowledge of the use of the IP address by third-party providers. The collection of IP addresses can be completely blocked in certain browsers such as Safari from Apple (“iCloud Private Relay”) and Firefox from Mozilla (“Firefox Private Network”).
NOTE: keystrokes are automatically suppressed in all session recordings within your browser, which means that no input data is sent to Hotjar first. In addition, numeric texts and email addresses are suppressed in heatmaps and session recordings. No IP addresses are stored in Hotjar. You can find more information on the use of IP addresses in Hotjar at the following link: https://help.hotjar.com/hc/en-us/articles/115011639887-Data-Safety-Privacy-Security. Please note that your data is usually transferred to a Hotjar server within the EEA and stored there. To protect your data, we have concluded a direct customer contract with Hotjar by signing the “Data Processing Terms”, in which Hotjar also undertakes to act in accordance with European data protection regulations with regard to your data. NOTE: According to Hotjar, the data is stored in the European Union in the data center AWS EU Ireland (“eu- west 1”) of Amazon Web Services EMEA Sàrl, 38 Avenue John F. Kennedy, L-1855 Luxembourg. You can find more information on this under the following link: https:// help.hotjar.com/hc/en-us/articles/115011639887-Data-Safety-Privacy-Security. Hotjar's “Data Processing Terms” can be found at the following link: https:// www.hotjar.com/legal/support/dpa/.
Cookiebot
This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our website. The legal basis for the use of Hotjar on our website is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by changing your cookie settings on our website accordingly.
NOTE: You can also prevent Hotjar from using cookies by making the appropriate settings under the following link: https://www.hotjar.com/policies/do-not- track/. Hotjar's privacy policy can be found at the following link https://www.hotjar.com/ legal/policies/privacy/. On our website, we use Cookiebot, the consent management platform of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as “Cookiebot”), to obtain and store your consent or refusal under data protection law before your data can be collected and further processed using cookies and tracking technologies. Cookiebot stores a separate cookie called CookieConsent in the domain of our website in your browser in order to store the consent of a respective user and to automatically read and follow it for all subsequent page views and future sessions on our website.
NOTE: The CookieConsent cookie contains a randomly generated ID (“stamp”, e.g. used as proof of consent) in JSON format, followed by the consent settings (“necessary” = essential cookies, “preference” = functional cookies, “statistics” = analysis cookies and “marketing” = marketing cookies), a version number, a UNIX timestamp and the region (e.g. “at” = Austria). This cookie is stored in your browser for a period of 365 days. If you give your consent on our website, the following data, among others, will be recorded in the cookiebot Information about your consent status URL on our website from which you sent the consent Information about the IP address of your internet service provider (anonymized) Information about the device you are using (e.g. model, version, category) Information about the browser you are using (e.g. name, version, language) Information about the operating system you are using (e.g. Name, version) Information about the time of your consent Information about your approximate location (country only) Information about your visitor source (e.g. the website from which you landed on our website)
Please note that IP addresses are always transferred with every HTTP request (e.g. when data is sent from your browser to a third-party provider, such as Cookiebot) and we have no knowledge of the use of the IP address by third-party providers. The collection of IP addresses can be completely blocked in certain browsers such as Safari from Apple (“iCloud Private Relay”) and Firefox from Mozilla (“Firefox Private Network”).
NOTE: IP addresses are only stored anonymously by setting the last two octets of the IPv4 address and the last 96 bits of the IPv6 address to “0”. You can find more information on the use of IP addresses in Cookiebot at the following link: https://support.cookiebot.com/hc/en-us/articles/360003776534-Can-you- issue-a-DPA-as-per-GDPR-Article-28-.
